The request from Décathlon was to imagine from scratch its future range of inflatable kayaks.

Known today under the “ITIWIT” banner, these kayaks had to take up a twofold challenge: attractive in terms of price and pleasant on the water. In other words, the ambition of this product family is to address as many people as possible and make the practice of this expanding sport accessible in complete safety.

This best-seller collection saw the light of day and distinguished itself on its market through the development of leading-edge expertise in the inflatable sector.