The identity of a brand is expressed by different signals, associated to different media. Among these signals, the graphic expression of the name (logotype) is no doubt one of the most striking and must be defined with great care.
It must, over a long period of time, reflect the personality of a brand with consistency and sincerity. Concretely, our mission consists in aligning the image of a brand with its promise and the symbolism of its logo !
for example, an identity to create or redesigning a logo :
- search for the brand tone
- graphic development of the logo
- an application and diversification guide
- or the complete graphic charter